Companies, organizations and destinations are communicating top-down.
We believe the way to reach people, is to use horizontal, peer-to-peer communication.
Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well.
In the digital age, winning the marketing game is all about getting an audience to connect with your organization – and the best way to do that is with a story.
OUR STORYTELLING EXPEDITIONS
THE WOMEN'S FORUM OF NEW YORK
We teamed up with the WFNY to create more awareness for the issue of gender parity on Boards in the US.
We interviewed CEOs and Chairmen of Fortune 500 companies to share with us why having women on boards is a strategic business imperative.
Most coffee comes from Brazil. Most meat, oranges and coconuts come from Brazil. But in the supermarkets outside Brazil, there are hardly any Brazilian brands. APEX, the Brazilian Export Agency asked us to tell the story of the food producers, to create awareness.
Santorini is one of the most photogenic island of the Greek archipelago. We were asked to promote the beauty and authenticity of the island by the Tourism Industry. Our approach was to follow a professional photographer scouting the island and leading us to the secret spots of Santorini. The videos were shared in social media with tour operators and with the target audience, the potential visitors.
As part of a rebranding for a hotel chain, we were assigned to do a storytelling expedition in 12 African countries. We would travel to all the hotels in the different destinations. We would turn our back to the hotel... experience the destination and write the story, take pictures and video. The stories and videos were shared on social media by all the 130 hotels worldwide.
MICHELIN SUSTAINABILITY STORY
Michelin has been active in Brazil for many decades. But rubber trees were wiped out by disease. Most brands have left the country, but not Michelin.
It has taken the responsibility to take care of the land and its people.
Our mission: Tell the story.
We wrote stories, took pictures and created video. We interviewed a farmer, a researcher, a biologist. We visited a school and planted trees.
The stories were shared on all the social media channels of Michelin and shared with all the stakeholders.