Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story.
Studies positive emotions toward a brand have showbecause they elicit emotion – and emotion is what sells. Humans are naturally drawn to stories
We believe the way to reach people,
is to use horizontal, peer-to-peer communication,
like storytelling.
WHY DO COMPANIES AND DESTINATIONS NEED STORYTELLING
Their biggest disadvantage is: they know too much.
They want to be complete… which is boring for the target audience.
OUR METHODOLOGY
Tone of voice - Companies use top-down communication.
The new generation mistrusts companies and doesn’t want to be talked down to.
We position ourselves in the target audience and use horizontal, peer-to-peer communication.
Discovering the company
We take the audience on an ‘expedition’ to explore the company outside-in.
Being relevant
Storytelling is the overlap between ‘what the company wants to say’ and ‘what the target audience is interested in.’
Stories are easy to understand, easy to remember and easy to share on social media
OUR STORYTELLING EXPEDITIONS
Brazil food innovation
The Women's Forum of New York
Storytelling Expedition Africa
Storytelling Greek Islands
Storytelling Middle East
Storytelling Harley-Davidson
Around the World in 80 Brands Coffee table book + AR
Discovering ME & Africa
Coffee Table Book + AR
