Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story.
We believe the way to reach people,
is to use horizontal, peer-to-peer communication,
WHY DO COMPANIES AND DESTINATIONS NEED STORYTELLING
Their biggest disadvantage is: they know too much.
They want to be complete… which is boring for the target audience.
Tone of voice - Companies use top-down communication.
The new generation mistrusts companies and doesn’t want to be talked down to.
We position ourselves in the target audience and use horizontal, peer-to-peer communication.
Discovering the company
We take the audience on an ‘expedition’ to explore the company outside-in.
Storytelling is the overlap between ‘what the company wants to say’ and ‘what the target audience is interested in.’
Stories are easy to understand, easy to remember and easy to share on social media
OUR STORYTELLING EXPEDITIONS