Maarten Schäfer

Founder CoolBrands

Inspirational speaker

Author and Storyteller
 

"In this time of information overload

people do not want more information...
They want a story they can relate to."

Inspirational speaker
 

50+

presentations
keynote speeches

Maarten Schäfer - Luxury Marketing Council - New York

Maarten Schäfer - Cristal Festival - Courchevel FR

Maarten Schäfer - CNN Interview - Istanbul

Maarten Schäfer - Mena Crystal Festival - Cairo

 

BIOGRAPHY

THIRD PARTY STORYTELLING FOR COMPANIES AND ORGANIZATIONS

 

In 2002, I started a project "Around the World in 80 Brands.

The goal was to help companies and organizations tell their story, instead of giving information.
Away from top-down communication towards a horizontal tone of voice.


    "In this time of information overload, people do not want more information.

                         They want a story they can relate to."

 

We create meaningful stories with a wow-factor for maximal impact and engagement.

Stories are easy to understand, easy to remember and easy to transmit.

I interviewed over 800 brand-owners and published 15 books with a selection of the best stories.


i created quite some STORYTELLING EXPEDITIONS (Meaningful branded content).

Special projects to help companies/organizations interact with their audience by creating branded content...

This gives the organization the opportunity to engage with their audience without talking about their product. Some examples are:

 

"Discovering the Middle East and Africa" - Kempinski Hotels

 

"The Green Gold Project" - Michelin (CSR)

 

"Brazil Food innovations" - Brazilian Government Export Agency (APEX)

 

"Interviews with CEOs of Fortune 500 companies" - Women’s Forum New York

 

Author

15 
books
Storyteller
 

800+

Brand stories

Michelin

Pepsi China

Eastpak

GE ecomagination

Nespresso

OMO - Dirt is good

Louis Vuitton

Havaianas

Spyker

Contribution to society

Make a positive impact
on the world

In 2015, the United Nations set the Sustainable development Goals.
I wanted to make a positive impact on the world in a way that reflects my personal values. I chose to support goal # 5: GENDER EQUALITY.

 
My job: Raise awareness by means of storytelling.

 

1: Storytelling Expedition for the 'WOMEN'S FORUM OF NEW YORK'.

2: Helping women in leadership with 'Authority Positioning'.

3: Working with the 'WOMEN PRESIDENTS ORGANIZATION'.

4: Supporting the 'WOMEN'S CAMPAIGN FUND'.

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