Maarten Schäfer

Founder CoolBrands

Inspirational speaker

Author and Storyteller
 

"In this time of information overload

people do not want more information...
They want a story they can relate to."

Inspirational speaker
 

50+

presentations
keynote speeches

Maarten Schäfer - Luxury Marketing Council - New York

Maarten Schäfer - Cristal Festival - Courchevel FR

Maarten Schäfer - CNN Interview - Istanbul

Maarten Schäfer - Crystal Festival - Cairo

 

BIOGRAPHY

WHAT PROBLEM DO I SOLVE

I help companies, organizations and their executives, raise their online profile and assist them being more successful.


Potential clients, partners and investors google you, before they do business with you. 
The absence of relevant and up-to-date content can be the reason for people, not to interact with you.

Since 2002 I created 'meaningful content'  for over 800 organizations and executives. Helping them build and maintain a strong online presence.


CORPORATE STORYTELLING FOR COMPANIES AND ORGANIZATIONS

 

In 2002, I started a project "Around the World in 80 Brands".

The goal was to help organizations tell their story, instead of giving information.
Away from top-down communication towards a horizontal tone of voice.


    "In this time of information overload, people do not want more information.

                         They want a story they can relate to."
 

Creating meaningful stories with a wow-factor for maximal impact and engagement.


Stories are - easy to understand - easy to remember - and - easy to transmit.

I interviewed over 800 brand-owners and published 15 books with a selection of the best stories.



STORYTELLING EXPEDITIONS (Interaction with the target audience)
 

I execute special projects to help companies/organizations interact with their audience by creating branded content.
 

This gives the organization the opportunity to engage with their audience without talking about their product. Some examples are:

 

"Discovering the Middle East and Africa" - Kempinski Hotels

 

"The Green Gold Project" - Michelin (CSR)

 

"Brazil Food innovations" - Brazilian Government Export Agency (APEX)

 

"Interviews with CEOs of Fortune 500 companies" - Women’s Forum New York

 

Author

15 
books
Storyteller
 

800+

Brand stories

Michelin

Pepsi China

Eastpak

GE ecomagination

Nespresso

OMO - Dirt is good

Louis Vuitton

Havaianas

Spyker

Contribution to society

Make a positive impact
on the world

In 2015, the United Nations set the Sustainable development Goals.
I wanted to make a positive impact on the world in a way that reflects my personal values. I chose to support goal # 5: GENDER EQUALITY.

 
My job: Raise awareness by means of storytelling.

 

1: Storytelling Expedition for the 'WOMEN'S FORUM OF NEW YORK'.

2: Helping women in leadership with 'Authority Positioning'.

3: Working with the 'WOMEN PRESIDENTS ORGANIZATION'.

4: Supporting the 'WOMEN'S CAMPAIGN FUND'.

Read here our disclaimer
Read here our privacy policy
S email.jpeg
  • LinkedIn Social Icon
  • Facebook
  • Twitter
  • YouTube
  • Pinterest