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"Favourite Quote"

 
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Biography

THIRD PARTY STORYTELLING FOR COMPANIES AND ORGANIZATIONS

 

In 2002, I started a project "Around the World in 80 Brands.

The goal was to help companies and organizations tell their story, instead of giving information.
Away from top-down communication towards a horizontal tone of voice.


    "In this time of information overload, people do not want more information.

                         They want a story they can relate to."

 

We create meaningful stories with a wow-factor for maximal impact and engagement.

Stories are easy to understand, easy to remember and easy to transmit.

I interviewed over 800 brand-owners and published 15 books with a selection of the best stories.


i created quite some STORYTELLING EXPEDITIONS (Meaningful branded content).

Special projects to help companies/organizations interact with their audience by creating branded content...

This gives the organization the opportunity to engage with their audience without talking about their product. Some examples are:

Author
 
Key figure
Passion
Key figure

GE ecomagination

Nespresso

Contribution to society

Make a positive impact
on the world

In 2015, the United Nations set the Sustainable development Goals.
I wanted to make a positive impact on the world in a way that reflects my personal values. I chose to support goal # 5: GENDER EQUALITY.

 

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