Name - last name
positioning / jobtitle
THIRD PARTY STORYTELLING FOR COMPANIES AND ORGANIZATIONS
In 2002, I started a project "Around the World in 80 Brands.
The goal was to help companies and organizations tell their story, instead of giving information.
Away from top-down communication towards a horizontal tone of voice.
"In this time of information overload, people do not want more information.
They want a story they can relate to."
We create meaningful stories with a wow-factor for maximal impact and engagement.
Stories are easy to understand, easy to remember and easy to transmit.
I interviewed over 800 brand-owners and published 15 books with a selection of the best stories.
i created quite some STORYTELLING EXPEDITIONS (Meaningful branded content).
Special projects to help companies/organizations interact with their audience by creating branded content...
This gives the organization the opportunity to engage with their audience without talking about their product. Some examples are:
Contribution to society
Make a positive impact
on the world
In 2015, the United Nations set the Sustainable development Goals.
I wanted to make a positive impact on the world in a way that reflects my personal values. I chose to support goal # 5: GENDER EQUALITY.